What is another word for public-relations campaign?
Pronunciation: [pˈʌblɪkɹɪlˈe͡ɪʃənz kampˈe͡ɪn] (IPA) 
A public-relations campaign is often used by businesses to promote their products or services, improve their reputation, or create awareness about a specific issue. However, there are different terms that can be used to describe this type of marketing strategy. One alternative is a communications campaign, which emphasizes the goal of sharing a message with the public. A branding campaign is also similar, but with a focus on establishing and promoting a brand identity. Other synonyms include publicity campaign, image campaign, and media campaign. Regardless of the terminology used, the aim of a public-relations campaign is to build positive relationships with the public, stakeholders, and customers.
