Quality assurance operations, often called QA operations, refer to the various measures put in place to ensure that products or services are of high quality and meet the specified standards. There are many synonyms that can be used to refer to this important process, some of which include: - Quality management - Quality control - Quality assurance - Quality monitoring - Quality inspection - Product assurance - Process improvement - Continuous improvement Regardless of the specific term used, the goals of QA operations are always the same: to improve the quality of products and services, increase customer satisfaction, and minimize waste, errors, and defects. By focusing on quality, organizations can improve their reputation, increase their profits, and gain a competitive advantage in their industry.