A public relations expert is an individual who is skilled in managing the communication and reputation of an organization. Some synonyms for this role include communications specialist, reputation manager, brand advocate, media relations manager, PR strategist, and corporate communications director. These individuals work to create and maintain a positive image of the company they represent by developing and implementing effective PR strategies. They use a variety of methods to establish and maintain a good relationship with the public including media outreach, social media management, event planning, crisis management, and more. To be successful in this role, one must possess excellent communication skills, have a strong understanding of the media landscape, and be able to work effectively under pressure.