What is another word for pay-per-click?
Pronunciation: [pˈe͡ɪpɜːklˈɪk] (IPA) 
Pay-per-click (PPC) advertising has become an important part of online marketing strategies. However, it's always useful to have a few synonyms to draw from in order to keep writing fresh and engaging. Some alternatives for PPC are cost-per-click (CPC), paid search, keyword advertising, and search engine advertising. These terms are interchangeable with PPC, but they might resonate better with different audiences or contexts. Additional synonyms might include sponsored search, pay-for-performance advertising, and pay-per-call (PPC but for phone calls). Regardless of the term used, these strategies are designed to drive traffic to websites and generate leads through targeted online advertising.
