A "traditional media company" is a term that describes businesses engaged in delivering news and entertainment content through conventional channels like television, radio, print, and films. Other synonyms for this term include "legacy media," "old media," or "conventional media." These companies have a long history and established brand name, but have struggled to compete with digital media platforms in recent years. They're often perceived as less flexible or innovative compared to their digital counterparts. In an effort to adapt, "traditional media companies" have been investing heavily in digital technologies, hiring digital experts, and creating multi-platform experiences to expand their reach and maintain relevance in today's ever-changing media landscape.