The term sticker-price refers to the initial price of an item as displayed on its label or tag. There are several synonyms for this phrase, including the list price, the recommended retail price, the manufacturer's suggested retail price (MSRP), and the base price. Each of these terms refers to the published or advertised price of a product before any discounts or negotiations occur. While the sticker-price is often perceived as a fixed price, it may be possible to negotiate a lower price or find discounts or coupons that can reduce the overall cost. Regardless of the term used, understanding the sticker-price is essential for informed consumer decision-making.