Publicity agents are professionals who manage the public image of their clients. They work to create positive public relations and promote their clients through media and other communication channels. Some synonyms for publicity agents include public relations specialists, media relations professionals, communication strategists, brand managers, reputation managers, and marketing executives. These professionals use a variety of strategies to enhance their clients' image, including media outreach, social media management, influencer marketing, crisis management, and event planning. Whatever their title or approach, the main goal of publicity agents is to help their clients build and maintain a positive public image and reputation.