Multibranding refers to the practice of a company offering multiple brands under the same parent company. Synonyms for multibranding include brand proliferation, brand extension, product diversification, and multi-brand strategy. Brand proliferation implies the creation of a growing number of brands to reach different market segments and saturate consumer needs better. Product diversification involves expanding the company's offerings by introducing new products and brands to increase revenue streams. Multi-brand strategy is the use of several brands to compete in a particular market sector. In conclusion, although multibranding has different synonyms, it all refers to a marketing strategy that aims to attract diverse consumers.