Cheapening is a term used to describe the process of reducing the value or quality of something. Synonyms for cheapening include degrading, devaluing, lowering, diminishing, reducing, and lessening. These words all describe the act of making something less valuable or important than it was previously. Other possible synonyms for cheapening may include vulgarizing, diluting, tarnishing, depreciating, and downgrading. Whether it is a product, service, or a person's reputation, cheapening can have negative consequences. It is important to use appropriate language to emphasize the negative effects of cheapening on the object or subject it is applied to.